NIKE/ OFFSPRING
Nike needed a social media campaign to promote Nike Air Max Day 2020. Due to being selected by offspring, Nike published my graphene shoe concept on their 'Nike SNEAKRS' app with links back to my main Instagram. The illutsration itself was created in Procreate (IOS based drawing app) which allowed me to be more experimental rather than 3D modelling it. My ideation stages to any design normally starts with Procreate.
(Link to my page on the offspring website at the bottom of page)
"Smarter materials are likely to be the foreseeable changes in fashion and shoes by 2033. The principle of smartening materials allow enhancements in the roles of; comfort, durability, resistance that shoes already play a part of. Development in anything stems by a demand in ‘convenience’ and ‘practicality’, both of which graphene can play a part of."
CONVERSE/ OFFSPRING
I was selected to design a patch for a London exclusive Converse sneaker. The logo was designed to incporate the 'Offspring logo' and to be manufactured and produced for people purchasing in Selfridges, London. I took part in a series of interviews with Converse for them to use to promote the release of the sneaker in the coming months.
I wanted the logo to be modern and stylistic whilst staying well within the brief.
The traffic that this campaign created caused servers to crash on launch day.
SAMSUNG CHALLENGE
As personal progression challenges, I commonly set myself briefs in order for me to continually keep creative. For this, I redesigned a product that could be sold amoung Samsung's galaxy line-up for 2019.
After similar product evaluations and target market research, the majority of tablet stands on the market are 'bulky' and impractical to carry. As a designer myself, transportion is a key feature I consider when purchasing stands.
This slim-lined design was designed after I'd reverse-engineered a compass (math tool) and was isnpired by its compact design. The compass is an iconic sihouette and design which has clearly succeeded the test of time with very minimal adaptions made to it.
